Before you ask your company to invest in your leadership, make sure you're clear on where you are and where you want to grow.

At TLC, we coach leaders at every stage of their growth because the challenges of a Rising Star are wildly different from those of a Masterful Executive. Each stage comes with unique needs, patterns, and ROI opportunities. When you know where you are on the journey, you can speak with clarity and confidence about what kind of coaching you need—and why it matters to your role, your team, and your company’s success.

Start here. Which of these sounds most like you?

Rising Star
You're new to leadership or eyeing your first big move. You’re sharp, hungry, and ambitious—but sometimes stuck in your head or unsure what it really takes to lead. You want to build real confidence and clarity without burning out or playing small.

Boss pitch: "I’m serious about stepping into leadership the right way. I don’t just want to succeed—I want to build the mindset, habits, and emotional intelligence to lead with impact from the start. Coaching now will accelerate my growth and help me avoid common missteps that cost companies time and talent."

Emerging Leader
You’ve started managing people or projects, and the pressure is real. You’re still scrappy, but the hustle is catching up with your health and clarity. You want to lead with more ease, get out of the weeds, and become someone your team wants to follow.

Boss pitch: "I’ve reached the point in my leadership where brute force isn’t enough. I want to move from being a great doer to a great leader—one who builds trust, drives performance, and creates real impact. Coaching will help me shift my mindset, build strategic habits, and lead in a way that sustains both my well-being and my results."

Established Leader
You’re a proven leader, but the stakes are higher now, and time is tight. You’ve got the skills but want more energy, innovation, and mastery. You’re looking for depth, efficiency, and a thought partner to keep growing without the burnout.

Boss pitch: "I’ve built a strong foundation as a leader. Now, I want to deepen my effectiveness—not just keep doing what’s worked in the past, but learn to lead with even more clarity, trust, and innovation. Coaching will help me evolve faster, avoid burnout, and stay sharp in a rapidly changing environment."

Masterful Leader (Executive/Founder)
You’re experienced and influential. You move fast, think sharp, and lead people, portfolios, or companies. But you know excellence has a cost—and you want to protect your energy, sharpen your edge, and have a coach who truly gets it.

Boss pitch: "I’m committed to performing at the highest level and that means having a strategic thought partner who helps me stay future-ready. Coaching at this level isn’t about fixing problems, it’s about protecting my energy, elevating how I lead, and making sure my decisions align with the bigger vision."

How to Approach Your Boss About Coaching

When asking your company to fund coaching, clarity and strategy are everything. You’re not just asking for support, you’re showing initiative to evolve as a leader in ways that directly impact business performance.

Here’s how to position the conversation:

  1. Lead with value. Frame coaching as an investment in your leadership growth that drives results—like better team engagement, decision-making, and strategic clarity.

  2. Name your growth edge. Share what you’re ready to develop. (Use your TLC level for precision.)

  3. Use the letter. We’ve written a leadership-stage-specific template you can customize and send. It highlights your goals and connects the dots for your boss.

Reinforce the ROI. Coaching with TLC is backed by neuroscience, assessment data, and a 92% success rate. This isn’t a perk, it’s a proven growth tool.

Choose your leadership stage to download your ready-to-send letter:

Reminder: You’re Not Asking for a Favor

You’re showing your boss that you’re proactive about evolving your leadership in a way that benefits the entire organization. When your leadership grows, the whole team rises.